Press Release


July 1, 2018

The largest privately-owned Australian communications group, Bastion Collective, has expanded into the United States with the acquisition of two Irvine, California digital agencies. The acquisition of Rare Branding, a rapidly growing digital marketing agency and Digital Brand Group, a leading Web and mobile application development services company, will establish a newly formed US division of Bastion Collective called Bastion Rare.

This latest acquisition continues Bastion Collective’s strategy of acquiring complementary businesses to expand its offering to Australian, US and international clients. Bastion Collective has offices in Melbourne, Sydney, Shanghai and Los Angeles offering services in PR, communications, social and digital media, sponsorship, activations, government and China advisory services, reputation management, insights and consumer research, all under the one roof.

Bastion Rare will provide fully-integrated digital solutions for companies looking to build leading solutions and attract new customers in the US, Australia and elsewhere around the globe.

Founder and executive chairman of Bastion Collective, Fergus Watts said Rare Branding and Digital Brand Group were both together, a perfect fit for Bastion Collective’s existing agencies and would boost its US presence and global digital communications offering.

“We need to gain insights from around the world in order to deliver world-class work which is why we are excited by the addition of Rare Branding and Digital Brand Group, based in one of the world’s biggest markets,” Mr. Watts said.

“The huge growth in technology and rapidly evolving digital landscape has led to the development of specialist SEO agencies and Rare Branding and Digital Brand Group are smart, innovative and at the top of their game.” he said.

Digital Brand Group was founded in 2006 by Jeremiah Jacks and Rare Branding in 2016 by Jay Malik and Marcelo Dalmacio. Jeremiah, Jay, and Marcelo have a similar story to Bastion Collective’s beginnings under Watts as young entrepreneurs in their 20’s. “After learning about the culture and meeting Bastion’s executives and marketing arms, the opportunity to partner with a company like Bastion as it builds its US presence and be part of a greater common vision and community seemed a perfect opportunity for Digital Brand Group.” said Mr. Jacks.

As Bastion Rare, the team will focus on emerging technologies and custom-tailored solutions to provide a competitive advantage for clients in the areas of digital strategy, UI/UX design, Web platforms, IoT, mobile application development, SEO, online advertising, and other complementary services.

“Our combined experience in creating innovative and market-driven Web platforms, mobile solutions, and digital marketing campaigns for local brands and global companies ensures that even over great distances and different time zones we will be an asset to the Collective.” said Mr. Malik.


Bastion Collective is a unique group of communication agencies and advisory businesses that work both together and individually to help clients form meaningful connections with their target audiences. It comprises integrated communications agency Bastion Effect, sponsorship and activations agency Bastion EBA, government relations and China advisory firm Bastion Engage and Bastion China, reputation management company Bastion RM, merchandising business Bastion Promote, creative content agency Bastion Stadium, major initiatives business Bastion Live and research and insights agency Bastion Latitude.


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