With the rise in technology, the quest to find local shops through the use of technology is on the rise. At times, people are usually in a hurry to buy things or they need things urgently. You surely would want your store to be the first thought that clicks on their mind. There are two ways in which you can help them find your store; local campaigns and shopping campaigns. Local campaigns will help your shop with physical locations while shopping campaigns will help your shop by promoting the whole of the product. Local campaigns are mostly used to make maximum use of traffic while shopping campaigns are used to help you achieve your sales.
How to Promote Your Locations With Local Campaigns
The main aim of local campaigns is to help businesses drive to your actual location. Nowadays, local campaigns are now available for smaller businesses and this leaves room for one to make use of other options like calls and directions. There are new options through which you can showcase your locations by the use of Google maps. This will help you dial up foot traffic.
People might be interested in visiting museums, parks, restaurant or local’ stores. Google maps gives people a connection with locations which they have showed interest in. Millions of people are after pins which show locations per week so as to be informed about the locations around them. In the near future, one will have the ability of featuring locations as the users find the direction they want.
More often than not, customers browse all over the internet. Did you know that you can promote your locations as they browse their information? Yes, you can. You can promote your locations through more than 3 million websites and applications. Browsers get the chance to explore products found in your location in an orderly manner.
How to Get Your Purchases With Shopping Campaigns
Shopping campaigns are made up of shopping ads and local inventory ads. The two play a big role in increasing your sales both online and offline. They also help in highlighting the details of your inventory. Credits to ads from local inventory, there are more than 2 billion offers which are aimed at physical stores in more than 12 countries. There are currently more ways through which one can collect the products found through local inventory ads.
“Buy online, pick up in store” is the method through which at least 45% of shoppers have used to pick their items. Store pickup on Google is what we are currently working on to make this process easier. We are also looking for a way in which we can show consumers the fulfillment options that you offer from your ad. They can be either pick up today or pick up later.
Whether it’s a small shop or a large business, shoppers will always be in the search for items from nearby locations that have the best offers and prices. Our main aim is to help you be successful by seeking their attention during this holiday season.