AESTHETIC & FUNCTIONALITY UI (User Interface) UX (User Experience) Design
By taking the target user into account, we design products that are tailored to their unique needs and expectations. When designing websites and mobile apps, we keep the interface simple and free of unnecessary elements. Our page layouts are purposeful to avoid confusion and frustration.
Our designers are skilled in visual design, psychology, programming, and interaction design, allowing us to build meaningful UX that addresses these key points. We ensure the user’s desired experience is top of mind during every step of the design process—including user personas, wireframes, and mockups—so each element feeds into a favorable user experience.
You may have the best product or service in the business, but if the UX isn’t seamless and intuitive, customers will not want to come back for repeat business and competitors will prevail.
UNIQUE & MEMORABLE Brand Identity & Guidelines Logo and Icon Design
Bastion Rare partners with companies in discovering their brand identity and establishing guidelines to carry the brand across all facets of the business. To do this, we follow our best practices:
- Identify a business’s unique selling point
- Establish design guidelines
- Provide clear and concise messaging
- Consistency is key
A company’s logo is the first touchpoint the business has with consumers. It is mandatory that it be original, memorable, and accurately represent the business. In designing a logo, there are a few principles we at Bastion Rare value most when designing logos:
- Avoid complexity, choose a visually appealing color palette
- Make it functionally versatile
- Ensure the design is timeless and memorable
- The logo should embody the core focus/values of the company
AESTHETIC APPEAL Graphic Design
The science is based on the fact that aesthetics must serve a purpose. At Bastion Rare, we believe it isn’t only about looking pretty, beauty and usability go side by side. The techniques our designers use include visual hierarchies, information architecture, and strategic layouts. Color theory helps us identify which color scheme serves the dual purpose of being on corporate brand but also meets users’ expectations. We select font types to properly convey the desired tone of the message and also inflict a favorable emotional reaction on the viewer.
MARKETING Packaging Brochures & Tradeshow Design
Bastion Rare works with companies exhibiting at trade shows to develop a strategy with clear, pre-identified goals and begins long before the day of the trade show. There are many opportunities for businesses to interact with attendees and they must take advantage of each moment.
Through websites, we bring in and interact with customers. Through package design, we deliver above and beyond with the goal of having customers repurchase the product or recommend it to others.
Packaging has evolved from a basic marketing component to a valuable tool that differentiates one business from the next. Today’s buyer not only has options in which product they purchase but also how the package/brand design is considered in their buying decisions.