Brand Identity
Brand Identity

BRAND IDENTITY & GUIDELINES
Every industry has competition. Some industries are much more competitive than others. To be able to beat out competitors, a business’s brand identity must be solid, authentic and unwavering.
Bastion Rare assists companies in discovering their brand identity and establishing guidelines to carry the brand across facets of the business.
WHAT IS YOUR UNIQUE SELLING POINT?
What makes the business different from others? Is it the best product or service? Customer relationships? Employee experience or length of time in the industry? Discover what sets the business apart and why customers need to do business with the company.


DESIGN IS KING
When developing a business’s brand identify, Bastion Rare never forgets about design. We make stylistic decisions that reflect the brand identity. For instance, colors reflect certain moods and typography represents a particular tone. Our designers create beautiful designs that reflect the brand’s identity.
CLEAR AND CONCISE
Customers should easily understand a brand’s identity. If they are confused or have a hard time figuring out what a brand’s identity is, then the concept is too abstract. It must be straight forward and all design elements must reflect the brand identity with clear and concise collateral.


CONSISTENCY
A brand’s identity must be unwavering and carried through across all aspects of the business, from websites, print ads, mobile applications, customer support, and company culture.
Getting all team members on board so each department is working with the same understanding of the brand’s identity is key! Bastion Rare develops guidelines that reflect the corporation’s brand identity and can be referenced by all members of the business.
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IMPORTANCE OF LOCAL ADS
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testimonials & accolades.
Our clients trust us to help them reach their goals. In turn, they help us reach ours. We’re grateful to be given this opportunity and proud to share their appreciation with you.
“easily turn a concept into reality!”
If you go with anybody else, you will be making a huge mistake. These guys are amazing to work with, great service, and can easily turn a concept into reality! My website and logo turned out so incredible that I constantly…

Brittinie W.
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“they’re my go-to team”
Amazing team to work with! Their entire team was able to see my vision from day one and actually exceed my expectations for my product packaging. There are so many things I learned from multiple meetings that when it comes to…

Christian V.
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“Professional, ethical and energetic”
We had an exceptional experience working with Bastion Rare. They were able to translate perfectly our conceptual ideas of our e-commerce website for our company, Diamond U Inc. They were clear on our vision for this project and were able to…

Claudia M.
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“beyond my expectations”
I wish there were more stars, I would select them all. These guys are amazing. I searched a long time before selecting Bastion Rare, I wanted to be sure that I could communicate with a team that would take the time…

Kathleen S.
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“Trust Them”
There is nothing that I can say that would ever give the team at Rare the justice that they deserve. Time and time again they have continued to show the highest level of expertise and understanding that it takes to make…

Derek G.
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“AMAZING skills!”
This is a wonderful team with AMAZING skills! The team created a beautiful website platform for my non-profit organization. A company that cares about the client and the product it provides to their customer!

Sheeren Y.
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“Evolved our app to a new level”
Our company can’t THANK the Bastion Rare Team enough! If your business is looking for a professional, understanding team that offers great communication then look no further. Their team has completely blown our expectations away. Not only did they meet and…

Emily S.
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“They are true experts in SEO”
Bastion Rare is phenomenal! They’re agile and skilled. I worked with them to create a very custom, and quite complex, webpage for us, a boutique event production and craft catering company based in SF. They were incredibly responsive and super open…

Sonia L.
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“Can’t say enough about these guys!”
Incredible experience working with the team at Rare. They were able to take our basic concept for a website, ran with it and created something truly amazing. We’re constantly getting compliments on our website and we’ve seen a dramatic increase in…

Tyson C.
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“Game Changers”
Love working with the team at Bastion Rare. This is a talented, energetic, group of creative individuals who combine their experience to develop value-driven solutions to marketing and strategy concepts that are paramount to any business. I love the enthusiasm that…

Greg H.
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