Every industry has competition. Some industries are much more competitive than others. To be able to beat out competitors, a business’s brand identity must be solid, authentic and unwavering.

Bastion Rare assists companies in discovering their brand identity and establishing guidelines to carry the brand across facets of the business. 

What makes the business different from others? Is it the best product or service? Customer relationships? Employee experience or length of time in the industry? Discover what sets the business apart and why customers need to do business with the company. 

When developing a business’s brand identify, Bastion Rare never forgets about design. We make stylistic decisions that reflect the brand identity. For instance, colors reflect certain moods and typography represents a particular tone. Our designers create beautiful designs that reflect the brand’s identity. 

Customers should easily understand a brand’s identity. If they are confused or have a hard time figuring out what a brand’s identity is, then the concept is too abstract. It must be straight forward and all design elements must reflect the brand identity with clear and concise collateral. 

A brand’s identity must be unwavering and carried through across all aspects of the business, from websites, print ads, mobile applications, customer support, and company culture.

Getting all team members on board so each department is working with the same understanding of the brand’s identity is key! Bastion Rare develops guidelines that reflect the corporation’s brand identity and can be referenced by all members of the business.