Our expertise in understanding how to increase the percentage of visitors to a website and convert that visitor into a customer allows us to bring in greater sales for our clients. As this is one of the most common goals of the businesses we work with, conversion rate optimization is a large factor in our digital marketing plans. Our methodology differs from others in that it is considered throughout every step of the strategy and development process.
Both micro and macro conversions are important to us, and we implement a number of tactics to turn micro conversions into macro conversions. While it’s important for us to get new traffic, we look to capitalize on this existing traffic whenever possible. In doing so, we save clients from spending money on ads while retaining customers and encouraging repeat business.
Throughout our development processes, our team tracks conversion optimization metrics to know what impact these updates are having on leads, consumer behavior, and sales.