Design Personas & Flow Creation
Design Personas & Flow Creation

ENGAGING THE USER
At first look, a company’s digital presence serves to deliver simple purposes like explaining who you are, what your company does, or allowing customers to make a purchase, but it is so much more than that.
We believe a company’s outward-facing digital “face” can be seen as the business’s personality. Through this “face,” whether it be a website or app, companies show who they are at the core, what type of relationships they hope to form, and what their purpose is in the digital world.
TARGETING HUMAN EMOTIONS
In seeing a business’s digital presence as a “who” rather than an “it,” we find incredible value in using fictional personas, called user personas, that represent the desired customer. We utilize our research to develop personas that match the demographic and personalities of our clients’ customers so we understand user behavior. That way we can analyze how the company communicates and engages with the public.


USER PERCEPTION
Through the eyes of these user personas, Bastion Rare experts see how our client’s brand is perceived by the public. We challenge ourselves by asking all possible questions while conducting in-depth research.
This research focuses on learning the following key elements of design:
- Company values/mission
- Company tone
- Company personality across all digital platforms
- Customer respect
DIGITAL STRATEGY
We consider if the websites or apps align with company values. Does the company’s tone come across as too salesy, youthful, wild, boring or sarcastic? Does the company’s personality carry through across all digital platforms? Do customers respect the company? Will they want to visit or do business with the company again?
Once this knowledge is gained, the Bastion Rare team executes a strategy focusing on:
- Planning
- Interface
- Content
- Customer interactions


PROJECT PLANNING
We create a plan with the right interfaces and content that resonates with users. This strategic plan ensures consistency across all platforms, thus resulting in favorable and memorable customer interactions.
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testimonials & accolades.
Our clients trust us to help them reach their goals. In turn, they help us reach ours. We’re grateful to be given this opportunity and proud to share their appreciation with you.
“easily turn a concept into reality!”
If you go with anybody else, you will be making a huge mistake. These guys are amazing to work with, great service, and can easily turn a concept into reality! My website and logo turned out so incredible that I constantly…

Brittinie W.
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“they’re my go-to team”
Amazing team to work with! Their entire team was able to see my vision from day one and actually exceed my expectations for my product packaging. There are so many things I learned from multiple meetings that when it comes to…

Christian V.
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“Professional, ethical and energetic”
We had an exceptional experience working with Bastion Rare. They were able to translate perfectly our conceptual ideas of our e-commerce website for our company, Diamond U Inc. They were clear on our vision for this project and were able to…

Claudia M.
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“beyond my expectations”
I wish there were more stars, I would select them all. These guys are amazing. I searched a long time before selecting Bastion Rare, I wanted to be sure that I could communicate with a team that would take the time…

Kathleen S.
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“Trust Them”
There is nothing that I can say that would ever give the team at Rare the justice that they deserve. Time and time again they have continued to show the highest level of expertise and understanding that it takes to make…

Derek G.
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“AMAZING skills!”
This is a wonderful team with AMAZING skills! The team created a beautiful website platform for my non-profit organization. A company that cares about the client and the product it provides to their customer!

Sheeren Y.
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“Evolved our app to a new level”
Our company can’t THANK the Bastion Rare Team enough! If your business is looking for a professional, understanding team that offers great communication then look no further. Their team has completely blown our expectations away. Not only did they meet and…

Emily S.
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“They are true experts in SEO”
Bastion Rare is phenomenal! They’re agile and skilled. I worked with them to create a very custom, and quite complex, webpage for us, a boutique event production and craft catering company based in SF. They were incredibly responsive and super open…

Sonia L.
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“Can’t say enough about these guys!”
Incredible experience working with the team at Rare. They were able to take our basic concept for a website, ran with it and created something truly amazing. We’re constantly getting compliments on our website and we’ve seen a dramatic increase in…

Tyson C.
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“Game Changers”
Love working with the team at Bastion Rare. This is a talented, energetic, group of creative individuals who combine their experience to develop value-driven solutions to marketing and strategy concepts that are paramount to any business. I love the enthusiasm that…

Greg H.
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