eCommerce Optimization

Bastion Rare builds eCommerce websites that result in high conversion rates. eCommerce optimization is an ongoing process that is ever-evolving, so we monitor websites to unearth and fulfill areas for improvement. We understand how slight adjustments can boost sales. 

We ensure our teams use high-resolution images that will not only look good, but allow for proper rendering to reduce load times. Likewise, our team manipulates photo elements, like colors, shadows and angles, that best show off the product.

Our team writes product descriptions that include as many specs as possible in efforts to address the user’s questions without having to do much digging. 

By monitoring reviews and ratings, we see if there are any improvements we can add to descriptions. Through positive reviews we see what’s working and through negative reviews we know what types of adjustments need to be made. Additionally, to boost conversions, we place positive reviews on the website to show positive customer feedback. 

Our teams work together to produce intuitive and simple designs. The goal is to guide the user from one key point to another throughout the website or mobile app with minimal effort. The main focus is always on the call-to-action.

We can boost conversations by creating a sense of urgency in the user. A few tactics we implement to do this are countdown clocks, limited time promotions, displaying a limited amount of product available, and through live chat conversations.