Graphic design is much more than simply putting visual content out there. There’s a science behind each and every element. This is why the design process can take some time depending on client’s needs.

The science is based on the fact that aesthetics must serve a purpose. At Bastion Rare, we believe it is not only about looking pretty. Beauty and usability go side by side. The techniques our designers use include research, visual hierarchies and strategic page structure. Color theory helps us identify which color scheme serves the dual purpose of being on corporate brand but also meets users’ expectations. We select font types to properly convey the desired tone of the message and also inflict a favorable emotional reaction on the viewer.

User experience (UX) is a strong motivator of ours behind graphic design. Through UX research, our designers understand what attracts users and what type of experience these users are looking for.

We consider symmetry, balance, flow, repetition, the “golden ratio,” and the “rule of thirds.” In understanding this, we are able to make the best stylistic decisions that leave users pleased with their interactions. These decisions are made with a human-centered approach in which we are able to empathize with users.

Graphic design is our chance to dig deep creatively so the digital elements effectively communicate our clients’ purpose and brand. With our design experts, we’re uniquely positioned to create visual messages and ideas that resonate with viewers.