Packaging

Through package design we deliver above and beyond to make customers repurchase the product or recommend it to others. 

Packaging has evolved from a basic marketing component to a valuable tool that differentiates one business from the next. Today’s buyer not only has options in which product they purchase but they now take into account how the item is packaged. 

The physical package serves as a blank slate that must be efficiently utilized. Bastion Rare designers are experts in maximizing space with the right amount of information and imagery.

Buyers value functional, simple and environmentally-friendly packaging. Many companies are even now offering an “easy open” package option through Amazon. To align with the demand for purposeful packaging, our designs are simple, yet impactful.

Bastion Rare crafts labels and messaging that speak the customer’s language. Our research into who the customer is allows us to create user-friendly designs that align with brand guidelines. 

The purchase cycle can be lengthy. When a customer is ready to make a purchase, the business has excelled thus far. With the right package design, they can end the cycle with a satisfied customer who will want to repeat business.