While organic search engine optimization (SEO) is crucial for favorable earned search engine placement, we know pay-per-click (PPC) is also a key digital marketing component in achieving high rankings. We oversee PPC ad strategy and budgets so our clients don’t have to.
We research, identify and select the right keywords that must be relevant, exhaustive, and expansive. We learn who the user is and find keywords that match the language and preferences of the customer. Once chosen, we organize these keywords into well-organized campaigns and keyword or ad groups.
We utilize Google Ads to increase our clicks and conversion rates. To gain even more control over who sees our ads, we utilize additional targeting options, such as geographic, interest, device, demographic, and behavior targeting.
It takes a great amount of time and effort to manage PPC campaigns. We monitor and maintain PPC campaigns by adding relevant keywords, removing negative keywords, splitting ad groups when appropriate, reviewing keyword performance, and modifying content based on search queries.
We learn what has worked for competitors or even what is currently working to yield positive results, but we take it one step further with split testing. We try out ads for the same link but with different wording, test a different call to action, or see if a different extension is more useful. In doing so, we see if other options can achieve even greater results.
