Pay Per Click Management
Pay Per Click Management

PAY PER CLICK
While organic search engine optimization (SEO) is crucial for favorable earned search engine placement, we know pay-per-click (PPC) is also a key digital marketing component in achieving high rankings. We oversee PPC ad strategy and budgets so our clients don’t have to.
KEYWORD SEARCH
We research, identify and select the right keywords that must be relevant, exhaustive, and expansive. We learn who the user is and find keywords that match the language and preferences of the customer. Once chosen, we organize these keywords into well-organized campaigns and keyword or ad groups.


TARGET PRACTICE
We utilize Google Ads to increase our clicks and conversion rates. To gain even more control over who sees our ads, we utilize additional targeting options, such as geographic, interest, device, demographic, and behavior targeting.
CAMPAIGN MANAGEMENT
It takes a great amount of time and effort to manage PPC campaigns. We monitor and maintain PPC campaigns by adding relevant keywords, removing negative keywords, splitting ad groups when appropriate, reviewing keyword performance, and modifying content based on search queries.


SPLIT TESTING
We learn what has worked for competitors or even what is currently working to yield positive results, but we take it one step further with split testing. We try out ads for the same link but with different wording, test a different call to action, or see if a different extension is more useful. In doing so, we see if other options can achieve even greater results.
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IMPORTANCE OF LOCAL ADS
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testimonials & accolades.
Our clients trust us to help them reach their goals. In turn, they help us reach ours. We’re grateful to be given this opportunity and proud to share their appreciation with you.
“easily turn a concept into reality!”
If you go with anybody else, you will be making a huge mistake. These guys are amazing to work with, great service, and can easily turn a concept into reality! My website and logo turned out so incredible that I constantly…

Brittinie W.
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“they’re my go-to team”
Amazing team to work with! Their entire team was able to see my vision from day one and actually exceed my expectations for my product packaging. There are so many things I learned from multiple meetings that when it comes to…

Christian V.
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“Professional, ethical and energetic”
We had an exceptional experience working with Bastion Rare. They were able to translate perfectly our conceptual ideas of our e-commerce website for our company, Diamond U Inc. They were clear on our vision for this project and were able to…

Claudia M.
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“beyond my expectations”
I wish there were more stars, I would select them all. These guys are amazing. I searched a long time before selecting Bastion Rare, I wanted to be sure that I could communicate with a team that would take the time…

Kathleen S.
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“Trust Them”
There is nothing that I can say that would ever give the team at Rare the justice that they deserve. Time and time again they have continued to show the highest level of expertise and understanding that it takes to make…

Derek G.
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“AMAZING skills!”
This is a wonderful team with AMAZING skills! The team created a beautiful website platform for my non-profit organization. A company that cares about the client and the product it provides to their customer!

Sheeren Y.
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“Evolved our app to a new level”
Our company can’t THANK the Bastion Rare Team enough! If your business is looking for a professional, understanding team that offers great communication then look no further. Their team has completely blown our expectations away. Not only did they meet and…

Emily S.
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“They are true experts in SEO”
Bastion Rare is phenomenal! They’re agile and skilled. I worked with them to create a very custom, and quite complex, webpage for us, a boutique event production and craft catering company based in SF. They were incredibly responsive and super open…

Sonia L.
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“Can’t say enough about these guys!”
Incredible experience working with the team at Rare. They were able to take our basic concept for a website, ran with it and created something truly amazing. We’re constantly getting compliments on our website and we’ve seen a dramatic increase in…

Tyson C.
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“Game Changers”
Love working with the team at Bastion Rare. This is a talented, energetic, group of creative individuals who combine their experience to develop value-driven solutions to marketing and strategy concepts that are paramount to any business. I love the enthusiasm that…

Greg H.
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