Retargeting Marketing (AdRoll)

Many users aren’t ready to buy on their first visit, and that’s okay! However, we don’t want them to forget about us. Bastion Rare utilize retargeting marketing to keep your brand in front of bounced traffic after they leave your website. By utilizing the right retargeting marketing tactics, our clients see higher conversion rates.

In building out a website, we place retargeting pixels, JavaScript tags, or other snippets of code that add cookies to the user’s browser. We can then keep track of visitors and show them retargeting ads as they continue through their online journey of visiting other websites.

Bastion Rare utilizes retargeting vendors like AdRoll to deliver our retargeting ads. Our team builds these ads so they are unique to each audience by understanding who the customer is and what their preferences are. We strategically feature deals throughout the retargeting follow up timeline. In understanding their online behavior, we deliver ads to where the user spends their time. Whether it’s Facebook, Google, or elsewhere, we use the right tools to reach the user where they are online.

Based on our experience, we know when to time our ads, as the time window is different based on what type of product or service our clients are selling. The offers we include can be time sensitive and change depending on where the ad appears. Likewise, our messaging changes for different types of users. For instance, our ads shown to recent shoppers carry different messages than those shown to customers who haven’t visited in awhile.