Search Engine Optimization

There are a number of ways our team attains a high search engine page ranking, with search engine optimization (SEO) being one of the most important strategies. We start this holistically by researching the user and understanding their intent. By looking at their demographic, we find keywords that pertain to them as a unique person, such as their location, gender, or age, and we can see how they are searching for a particular product or service.

Once we’ve identified the right strategy with SEO unique to each client, we look into on-website and off-page optimizations. We believe SEO is a fundamental for a successful campaign. Our team understands that SEO is a marathon and not a race. Thus, a roadmap is important. In this roadmap we carefully look into every detail, such as keywords. Where they are placed within the content and how often is crucial. We strategically place them within title tag, URL, meta descriptions, ecommerce product pages, landing pages, image alt text, category pages, and so forth. It’s also important to us that we are not only optimizing for search engine algorithms but also for visitor’s experience and clarity.

In following these best practices, our team executes technical SEO that creates optimal user experience (UX) and page speed so users can find a product or service quick and without much hassle or searching.