Bastion Rare creates social media designs that stand out of the crowd, catch the attention of followers, and align with brand guidelines. Because of its personal nature, social media designs—including banners, avatars, emojis, icons, cover photos, and profile images—are unique in that their tone can be friendlier, even for some of the most professional businesses.

We’re skilled at knowing the right tone for a business and we carry this through in our social media designs. We utilize colors, typography, images, videos, mascot and sticker designs to appropriately convey the desired sentiment and message. We know when images speak louder than words, as is often the case with social media. 

With so many social media channels—only beginning with Facebook, Twitter, YouTube, and Instagram—it can be a challenge to maintain brand identity across all channels. Our team works closely to ensure branding is intact.

It’s no surprise that the social media world moves quick. Trends and news stories change by the hour. Designs need to keep up. They must be updated regularly to stay fresh in the minds of followers. Our social media design campaigns are strategic and purposeful. 

Additionally, there are opportunities to conduct sales through social media, but it can’t be forced. We understand when to incorporate sales into social media design and when it is a bad idea.

Lastly, there’s nothing worse than an image that doesn’t load properly or is the wrong size for the device. Our designs ensure they are sized correctly, are clickable when necessary, do not overlap one another, and are visually consistent across various devices.