Websites and mobile apps are often the digital solutions businesses focus much of their attention on, but they must not forget to keep their web apps current and purposeful. The requirements for a web app vary greatly from that of a website or mobile app. At Bastion Rare we develop web apps that align with branding and vision while also serving a unique purpose.
Users these days abandon websites on mobile devices that take longer than three seconds to load or if the site is not responsive or intuitive enough. Getting a page to load fast is first and foremost, otherwise the user won’t even make it to the site. To get pages to load faster, Bastion Rare designers execute a number of tactics. Such as compressing images and front-end resources or implement cache and content delivery networks (CDN).
Users viewing web apps on mobile devices have different needs than when viewing a website on a desktop. To meet these needs, we strategically decide which aspects to include or eliminate in our design layout. We design web apps that are free of unwanted content. When appropriate, we use images to tell a story if words are unnecessary. We’re well-versed in topography so we can select the right font, color and size to properly convey the desired tone.
Bastion Rare’s programmers stay up to date on the latest search engine guidelines to develop web apps that bring viewers in without the need of an expensive SEO campaign. We increase a web app’s visibility by improving loading speed, mobile-friendliness, and keeping content authentic.