Wondering if your website falls short or what audiences your marketing plan is missing? There is always room for improvement. To find these opportunities, Bastion Rare conducts website and SEO audits to help you identify areas for marketable growth and missed opportunities.
Website SEO audit
Audits are a necessary task to keep marketing strategies current. To conduct an expansive audit, we use site and SEO auditing tools in combination with manual elements. In doing so we are able to perform thorough, accurate, comprehensive and beneficial audits.
A few key areas for improvement that our team focuses on throughout the audit include:
- Page load speed
- On-page and off-page SEO issues
- Weak or duplicate content
- Broken files or links
- Design and how users interact with the website
- User- and mobile-friendliness
- Error pages and pages blocked by robots
Once the issues are identified we generate an organized checklist of issues by category and update any existing marketing strategies that require adjustments. Most of the issues may be technical, such as crawl errors, HTTPS status, or load times. However, our team understands how these technical issues negatively impact SEO and user experience. Thus, current marketing campaigns may not yield the successful results they are capable of. Our team is able to advise on how best to update SEO, such as rewriting page titles and meta descriptions. It’s for these reasons that Bastion Rare recommends website and SEO audits be conducted on a regular basis so digital marketing campaigns are relevant and productive.