YouTube Marketing

As web moves faster and faster to video, businesses must not miss out on the power of YouTube. It is a strong marketing tool that has the potential for tremendous business growth. We’re here to help clients take advantage of the digital shift toward video by creating YouTube video marketing campaigns that increase traffic and retain customers. Our YouTube account management spans from topic creation to reputation management and everything in between, and we utilize YouTube’s tracking capabilities to report on ROI.

Our work doesn’t stop once the video is embedded and shared across social media channels. We proactively market video content to get the attention of those outside YouTube or who are unfamiliar with the brand. We achieve this by running a series of TrueView, Preroll, and Bumpers ads to appear in both YouTube searches and before or around other YouTube videos.

We capitalize on SEO by strategically choosing keywords for corporate YouTube profiles, video descriptions, and tags. Within this content, our call to actions include strong, actionable verbs that motivate viewers to take specific actions. Our content is creative and purposeful while consistent in tone and style.

As a great percentage of videos are viewed on mobile devices, we make sure our campaigns attract users on both web and mobile platforms and that our clients’ YouTube pages are optimized for both.

Bastion Rare’s YouTube marketing does more than attract viewers. We increase traffic to websites and social media channels by including links in video descriptions and “About” sections so viewers can visit or follow right from YouTube.