Most of us at one point or another have been to different websites and searched for a particular item or person. On some occasions, we click a URL that directs us to that page. In case you have keyed in a word or words, you can find the URL of that page by clicking at the top of the page. That might come to an end since Google has plans to hide the URL from the search results and instead place the page title instead of the URL.
What Do Search Results Contain?
A search result is a list that is created by search engines whose aim is to respond to a question. Search results contain many different things depending on what the person is searching for. For instance, if one is looking for a product that needs to be bought, the first result to see up there is the shopping result then an ad and then organic results. The search results do not show paid or sponsored results. At the furthermost right end, a knowledge graph about what is been searched for is found.
Google makes the decision as to which results appear first depending on your search; it can be shopping, normal results, news results or images. Filters can be applied if necessary. If one wants videos of learning how to dance, you can click on the videos option. There are many other options like images, news, shopping and more. Google will show you both paid and organic results when you search for something.
Search results also contain snippets. This is a result that is shown to the user in search results. Snippets have their titles in blue color and a small description of the page. At times, rich snippets come up and these have extra information in between the description and the title which is a URL. A picture might be present, the rating of the item and much more information in the search results.
What are Page Titles?
Ever heard of the word page title? Do you know what it is? A page title gives a description of a particular web page and is mostly found at the top of a browser window and in search engine result pages. Other people call it the title tag or the meta title. This is a very key element that an optimized SEO page should contain. A page title should have the keyword of the page. There is no specific limit of the page title, however, it is advisable to keep your page titles below 70 characters since that is the ideal limit of a title that appears in Google search engine result pages. The title is normally located within the<title> element of a page’s HTML.
Importance of Page Title in Increasing Clicks
People search for different things day in day out. During the search process, one is offered a wide array of options and people go for page titles that have the information they want and if that does not satisfy them they go for another. The page title you choose can make people click or skip your page. Your page title helps you sell your page before a person has even clicked on the information. It should convince the reader to click and stay on the page reading information written. If you have a strong, clear and simple offer, you will find them even staying for longer.
Strong page titles can easily increase a person’s clicks. Moreover, optimized page titles help in guiding and help the reader to make wise decisions. The researcher might scroll up and down before settling for the right page to read but when they settle at yours, they associate your brand with a very great call to action. Click-through rate (CTR) which is the frequency your page gets clicked compared to your competition, can have an influence on your rank over time and good page titles can increase your CTR.
Page titles have a very great effect on one’s clicks. A lot of energy should be used when optimizing page titles. To get many clicks, you have to follow through and avoid writing page titles that are deceptive.
Latest Updates by Google
Google makes use of algorithms and signals in governing the way it ranks the relevance of questions in search engine results pages. Below are some of the latest updates.
- October 3rd to 5th 2019- the search engine research pages tracking tools increased in terms of being more volatile. There was a general quality update as no EAT categories experienced any effect due to the change.
- September 24th, 2019- Google released a Broad Core Algorithm update. So far we cannot tell who is affected but the food and drink industries are difficult to be affected.
- Rolling out- BERT which is Google’s neural network-based technique for language processing, made a rollout that will be live in a short period. It rolled out for English questions and also aims at expanding to other languages in the coming future.
- Snippets-BERT will also have an impact on featured snippets that are being used all over the globe and are available in all languages.
- RankBrain- this looks at questions and contents of a web page so as to understand what the words in that page mean. BERT does not overpower rank brain but is an additional method for understanding questions and content.