As the world’s leading indoor go-kart company, K1 Speed needed help managing their annual digital marketing budget. With 30 corporate-owned U.S. locations, eight international franchises across six countries, and four new U.S. and six more international locations opening soon, managing K1 Speed’s budget required an in-depth analysis of their SEO strategy.
After failing to see noticeable results with other agencies, K1 Speed hired Bastion Rare to accomplish both goals, beginning with a detailed audit of K1 Speed’s SEO strategy, existing digital platforms, and assessment of the current budget spend. The completed audit performed by Bastion Rare advised on best practices and recommendations for the in-house team at K1 Speed to implement and maintain.
In just three months of managing K1 Speed’s digital marketing, saving over 15% of the annual budget and the overall quality of conversions dramatically increased. The K1 Speed team was so pleased with Bastion Rare’s services that they hired the team as their exclusive partner to provide the management of marketing, advertising and sales directly to the in-house K1 Speed team of directors. Bastion Rare’s work includes the management of PPC budget and traditional advertising budget, website development, SEO, sales call center consulting, lead conversation optimization and more.